The cosmetics market in Brazil
position in the world ranking in the consumption of cosmetics
beauty sector is among the top ten Brazilian retail segments
US$ 15.5 billion in domestic sales
MARKET SHARE - TOP PLAYERS
The large pharmacy networks offer a varied mix of cosmetic products in one place, which is synonymous with comfort and convenience for the consumer. They have become true “health and beauty stores”.
19,000 franchised STORES
There are more than 19,000 cosmetics stores and perfumery in Brazil only of franchised networks. There are thousands of other independent stores. A great example of a successful franchise is “O Boticário”, which has more than 3,500 stores nationwide.
origin of imports
Brazil imported cosmetics from 76 different countries. The top 5 suppliers are:
Argentina (15.7%), the United States (15.1%), France (14.9%), China (11.7%) and Mexico (8.7%